In accordance with the training objectives, the participants:
- Will learn the concepts of Key Account Management (KAM), objectives and strategy.
- Will understand the customer life cycle and decision-making process. Customer’s personnel and roles of each of them.
- Will understand the importance of perception and its different levels to customers, warning signs. Types and negotiation tactics.
- Will learn the steps of business planning, determining the strategy for growth and after-sales service.
Who can participate: Leaders, managers, supervisors and employees of all levels.
Duration: 1 full day - 4 sessions
